Heart of the Farm – Women in Agriculture Fall/Winter ‘Coffee Chats’ Series

University of Wisconsin-Madison Division of Extension’s Heart of the Farm-Women in Agriculture program is starting it’s statewide online ‘Coffee Chat’ Fall/Winter program on the 2nd Monday of each month (10 a.m. – 11 a.m.) through March 2021.

The Heart of the Farm-Women in Agriculture program addresses the needs of farm women by providing education on farm business topics, connecting them with agricultural resources and creating support networks.

There is no charge for attending the series but you must register at: https://uwmadison.zoom.us/meeting/register/tJItceirrzkvEtfMSLLljrhhSJFMymAHHUA4

Once registered, you will receive an email confirmation containing information about joining the meeting. Registered participants will only need the meeting website link or phone number to participate.

‘Coffee Chat’ Series:

  • Feb. 8, 2021: How to Read and Understand Your Milk Check; Speaker: Mark Stephenson, Director of Dairy Policy Analysis and Center for Dairy Profitability and UW-Madison Division of Extension. Are you confused about what is printed on your milk check and what all the components are? Are you having difficulty reading your statement and knowing if the payments, particularly the premiums paid, are on par with what other producers are receiving? Dr. Stephenson will review where the numbers on your milk check come from and what they mean to your operation.
  • March 8, 2021: Developing your Farm Product Brand; Speaker: Jenni Gavin, Gavin Farms, Reedsburg, WI. Ever wanted to brand and market your farm’s product?  Jenny Gavin will discuss how she and her husband developed a brand and began to market their beef directly to consumers.  They just opened a farm store where they market their beef as well as other local food products.  Jenni is very excited to share their story, how they created their brand and what it has looked like for them to market their beef locally.

For more information on the ‘Coffee Chats’ series or the Heart of the Farm Program, please visit the Heart of the Farm website: https://fyi.extension.wisc.edu/heartofthefarm, call your local UW-Madison Division of Extension County office, or contact Jenny Vanderlin, jenny.vanderlin@wisc.edu, 608-263-7795.

The Heart of the Farm ‘Coffee Chat’ series is partially funded by a CHS Community Giving Grant.

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